La fotografia ci ha fornito l'illusione di credere che fermare il tempo era diventato possibile. Illusione, luogo comune, una fotografia non ci mostra affatto il mondo così com'è ma, al massimo, come quel frammento di mondo appariva a chi in quell'istante ha schiacciato il pulsante dell'otturatore di una macchina fotografica. Ciò che la rende intrinsecamente diversa da ogni altra immagine è che la fotografia è carica di tempo.
Di mauro (del 17/03/2008 @ 07:10:41, in Panasonic, linkato 2516 volte)
Question : The Panasonic Lumix L10 has been in the market for a while now and it is your second camera. You did not expect to sell large amounts of the Panasonic Lumix L1. So what about the entry-level model; are sales numbers as expected?
Answer : The Panasonic Lumix L10 is doing very well. Sales numbers are somewhat below plan. We don't sell many, due to the high price. There is not a great demand for it and the kit lens is rather expensive, but we are almost on plan at this moment.
Question : You just mentioned the kit lens. It is indeed almost the most expensive kit lens you can get. Why did Panasonic decide on this expensive kit lens and not a cheaper model like Sony did?
Answer : The Panasonic DMC-L10 is our second camera and we want to make sure we offer superb quality. That is why we need the Leica lens. We could have chosen to include a cheaper lens but we did not necessarily want to go for a cheap lens. We wanted a high quality lens. Still it might be the right time to make the next step. Maybe we will deliver a cheaper lens with the next camera. We are new in this segment, and you are right to say that Sony is also a new brand, but they have the advantage of having taken over Konica Minolta. We on the contrary are completely new.
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